Sanrio, the company who createdHello Kitty, has been involved innumerous brand collaborations over the years, with major companies like McDonald’s, Build-a-Bear, and Uniqlo joining forces with the company. Since Sanrio is a Japanese-based company, it also comes as no surprise that they have dabbled in the world of anime as well, placing their unique characters in some of the most famous series of all-time.
Sanrio has famously teamed up with animes likeJujutsu KaisenandNarutoto name a few, butits best anime partnership is much more unexpected, yet still surprisingly adorable.Attack on Titan,one of anime’s most violent, dark series, was the star of a recent Sanrio collaboration, and despite the series' oftentimes grim subject matter, its characters are positively charming next to some of Sanrio’s most famous faces.
Attack on Titan’s Anime Collaboration is Actually Surprisingly Adorable
This Partnership Features Lesser-Known Sanrio Personalities Alongside Attack on Titan’s Best Heroes
The Sanrio xAttack on Titanteam-up includes a wide range of both Sanrio andAttack on Titancharacters. The partnership does not just focus on the most famous characters in the Sanrio franchise, like Hello Kitty, it incorporates lesser-known fan favorites Badtz-Maru and Pochacco.Sanrio has releasedAttack on Titan-themed merchandise before,including some lovable plushies and artwork in 2021 that gave eachAttack on Titananime character a Sanrio counterpart.
The two mostrecent Sanrio xAttack on Titandesigns highlight two belovedAttack on Titanheroes, Eren Yeager and Levi Ackerman.Levi is paired with Badtz-Maru, Sanrio’s penguin character who is known for his mischievous personality, and Eren teams up with Pochacco, a white dog with black ears who is sporty and loves to play games. The main art in the collaboration is surprisingly casual, putting both Levi and Eren in loungewear that is very unlike their typical soldier attireseen in theAttack on Titananime series.
The Art Stars Pochacco, Badtz-Maru, Eren, and Levi
Although They May Seem Like Unlikely Friends, These Characters Are Definitely Adorable Together
Eren wears a bright red hoodie and light purple pajama pants while clutching a white pillow with a Pochacco design on it, while Levi is in a bright green hoodie with green pajama pants, holding an orange mug of tea with the Survey Corps logo emblazoned on the front. Pochacco himself sits atop the back of Eren’s neck, and Badtz-Maru is on Levi’s shoulder. The characters are surrounded by clouds and small moons,contributing to the relaxing, peaceful feeling of the design that gives these overstressed heroes a well-deserved break.
The Sanrio collaborationalso includes chibi designs of Eren and Levi in a Sanrio art style, engaging in activities like having tea with Pochacco and Badtz-Maru, Levi and Badtz-Maru cleaning, and Pochacco doing Eren’s hair. Each piece of artwork is filled with pastel shades of pink and purple, stars, clouds, and moons, designing a dreamy, restful atmosphere. There arevarious pieces of merchandise that fans can purchase with these designs on them, including pillows, coffee mugs, glitter badges, and acrylic stands.
Various Items like Mugs, Art Cards, Acrylic Stands, and Glitter Badges are Available
Prices Range From 440 Yen or $3 USD to 4,400 Yen or $30 USD
The mug is shown off in the artwork itself, with Levi holding it, seemingly referencing his affinity for drinking tea in theAttack on Titananime. The bright orange mug costs either 1,760 yen or $12 USD. There are alsotwo styles of acrylic stands and two styles of glitter badges for both Eren and Levi: small acrylic stands costing 1,980 yen or $14 USD and large acrylic stands costing 4,400 yen or $30 USD, and small glitter badges for 880 yen or $6 USD and large glitter badges for 1,320 yen or $10 USD.
Finally, 440 yen or $3 USD clear cards are available featuring the Sanrio xAttack on Titanartwork. Thecollection will likely be available in stores this fall 2025.This partnership is not Sanrio’s firstAttack on Titancollaboration, but it is certainly one of the cutest and most detailed. The artreferencesAttack on Titandetails only fans will recognize, like Levi’s love of tea, as well as giving lesser-knownSanriocharacters like Badtz-Maru and Pochacco some time in the spotlight.
