The new patents fromElectronic Artsare still coming as the industry giant continues to develop new software to better emulate and engage with players. However, while another recent patent was looking toreplicate human behavior through AI, this newest one seems to be more interested with learning about specific players through machine learning.
Originally filed with the US Patent Office in October 2020, the documentation is now available to be viewed by the public and might give some developers under theElectronic Artsumbrella an early idea of how to integrate the new software. This will be especially useful for games that have dynamic ways of playing music, as the recent patent is looking to learn the kind of music that players are listening to.
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According to the patent’s descriptions, it acts as a piece of tracking software that will be able to tell what type of music that a user with the program installed is listening to. The intention is to be able to determine the style of music that a user prefers based on their previous listening history and playback a similar type of songs while a game is playing. This could especially be useful forEA’s ongoing titles likeApex Legends, where players would often be listening to music that plays in the background during longer play sessions.
Tracking software is always a murky area on the internet, with the safety of private data becoming the selling point of countless online security programs and VPNs. So, if EA is planning on putting trackers into either its games or theEA Play subscription service, then this might cause safety concerns with some players and their preferred methods of security. It’s unlikely that this kind of program will lead to anything harmful, but the perception is still a gray area that will require EA to upfront about the program once implemented.
