Despite being among the most popular and recognizable anime franchises in the world,Digimon AdventureandHello Kittyare not often paired together. Yet, against all odds, these two iconic series recently announced the release of one of the cutest and most memorable collaborations. Soon, Hello Kitty and her friends will join the DigiDestined andthe original Digimon partners.
This surprising but endearing promotion will soon take over the streets of Japan, as several pop-up stands will become available for fans to purchase merchandise. The teams behind both beloved franchises have worked hard to create adorable and amazing products that any fan will love to add to their collection.

Agumon and Friends Have Never Looked Cuter
Time-Limited Pop-up Will Be Set Around Japan
On August 15, 2025, the official Sanrio Animestore X (formerly Twitter) account released an announcement about an upcoming collaboration between this beloved company andDigimon. This partnership will focus on the cast of the iconicDigimon Adventureanime, which recentlyconcluded after more than 25 years, meeting Hello Kitty and her friends.
As such, a line of time-limited products based on this concept will become available for fans to purchase online and at several pop-up stands starting August 1 until August 14, 2025. The location of the mobile stores will change every month, with the first having been confirmed to open in the Shibuya district of Tokyo.

The collab will include two sets of products, each one designed to enchant fans of both shows. The first depicts Tai and his friends dressing as some of Sanrio’s most popular characters. The second one will give fans a glance at whatDigimon Adventurecould have looked like if Hello Kitty’s creators oversaw the designs.
Sanrio’s Collabs Have Become Instant Sensations
Hello Kitty and Her Friends Have Partnered With Several Other Anime
It is no secret that Hello Kitty is among the most popular and recognizable anime characters of all time. Despite not having originated from a show, this adorable cat has found a way to charm audiences worldwide. This popularity has led to many interesting collabs between Sanrio’s characters and otherfranchises such asYu-Gi-Oh!.
Digimonis a series known for its powerful monsters and exciting battles. Yet, the cute aesthetic of Hello Kitty perfectly aligns with the design and characters of this beloved franchise.
While these partnerships might not be what most fans expected, they have proven to be quite popular over the last few years. For example, the company recently revealed that it would be releasing acollab with Shōnen Jump’sSpy x Familyfranchise. This idea, while odd on paper, ended up creating products that perfectly fit the profile of the series.
Digimonis a series known for its powerful monsters and exciting battles that have brought joy to millions of fans for more than two years. Yet, the cute aesthetic ofHello Kittyperfectly aligns with the design and characters of this beloved franchise. This upcoming collab could be Sanrio and Bandai’s next major success.
Digimon
TheDigimonfranchise, created in 1997, encompasses digital pets, anime, manga, films, video games, and a trading card game, all centering on creatures called Digimon who inhabit a parallel “Digital World.” The series typically follows young humans and their Digimon partners battling threats and evolving through various forms.
Hello Kitty
Hello Kitty is a globally recognized character created by Yuko Shimizu in 1974 for Sanrio. Initially designed for children, its popularity expanded to teens and adults, becoming a major part of kawaii culture. Depicted as a friendly, anthropomorphic cat from London, Hello Kitty has appeared in numerous animated series, comics, films, and video games. The brand is known for extensive merchandising, with over 50,000 products worldwide.