Adult Swimannounced that it has an upcoming adult animated show titledKeeping Up with the Jonesesthat will feature Dallas Cowboys owner Jerry Jones as a main character. Adult Swim has long been a juggernaut of the adult animation genre, and it’s responsible for some of thebest adult animated shows of the last decadeand even earlier. From classics likeRobot Chickento the ongoing hitRick and Mortyseason 8, Adult Swim consistently produces great and unique bits of adult animation. Adult Swim’s next adult animated project seeks to keep that trend going.
Now, Adult Swim has confirmed a new series,Keeping Up with the Joneses, which will follow the Newberry family as they “try to ‘keep up’ with their staggeringly wealthy Dallas neighbors - including the one next door, Jerry Jones.“The title is presumably a play on the idiom of the same wording, which means to buy expensive things for the sake of image. The series was created by Hugh Davidson (Robot Chicken,Mike Tyson Mysteries), Rachel Ramras, and Larry Dorf, who previously createdThe Woman in the House Across the Street from the Girl in the Windowtogether.
What Keeping Up With The Joneses Means For Adult Swim
It’s Difficult To Predict How Keeping Up With The Joneses Will Be Received, But It Could Draw In New Viewers For Adult Swim
The very nature of Adult Swim’s adult animated shows makes it very hard to predict whatKeeping Up with the Joneseswill be like. The series could be a fairly standard sitcom that sees the Newberry family getting into progressively more ridiculous situations while trying to match the immense wealth of Jerry Jones and his family, akin toKing of the Hill. Alternatively,Keeping Up with the Jonesescould be completely unpredictable and much more absurdist than expected, in the same vein as Adult Swim shows likeSmiling Friends. The premise alone isn’t enough to tell what Adult Swim has in store forKeeping Up with the Joneses.
Keeping Up with the Jonesesmay also have a baked-in audience that could help Adult Swim gain popularity. Jerry Jones is a massive celebrity, especially in Dallas and other parts of the Southern United States.Jones also recently had a cameo inLandman, Taylor Sheridan’s drama series, which has expanded his persona even further.Jones won’t voice his own character inKeeping Up with the Joneses(viaTHR) but the character based on him may be enough to draw in viewers from Texas and Cowboys fans. That could open a whole new market for Adult Swim and be an opportunity to introduce a whole new audience to adult animation.
Our Take On Adult Swim’s Next Adult Animated Comedy Series
Keeping Up With The Joneses Proves One Thing: Adult Swim Cannot Be Predicted
As unpredictable asKeeping Up with the Jonesesis at this juncture, it is, strangely enough, predictable in its unpredictability.Adult Swim never repeats itself, and it always has something completely unique and original up its sleeves:Keeping Up with the Jonesesis proof of that. It’s also a sign that the company isn’t trying to recapture the magic ofRick and Morty, its most popular show in recent years, and is still willing to take a chance on completely novel concepts. I find that extremely refreshing in an increasingly unoriginal streaming landscape, and I’m gladAdult Swimis still willing to take chances likeKeeping Up with the Joneses.
